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Luxe Pack | MakeUp in Los Angeles

Geka Launches Genderless Beauty Collection

The unisex range is for brows, skin, and lips -- and Geka`s 'Hi, I Am a Sustainable Lip Gloss' is an Innovation Tree winner.

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By: Charlie Sternberg

Associate Editor


Geka, a full-service provider for liquid cosmetic products and beauty accessories, will introduce a genderless beauty collection called, “Break the Rules” at MakeUp in LosAngles.

“Break the Rules” is a unisex range of products for brows, skin, and lips, in sustainable packaging. The line features 'genderless colors' and it is free from controversial ingredients.

Geka`s “Hi, I Am a Sustainable Lip Gloss“ will be featured on the Innovation Tree. The eco-designed lip gloss features a bottle made of 100% food-grade R-PET, produced out of post-consumer PET-A bottle scraps. 

The lip gloss is one of the 38 products selected as an Innovation Tree winner, from 151 submissions.

More Info: MakeUp in LA Booth #E44

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